Brand refresh and a visual language for a biotechnology firm Vinia. Over the course of 10 years, Vinia spearheaded a groundbreaking blue-and-white technological development, during which BioHarvest developed patented technology that unlocked the potential of red grapes for addressing numerous health issues.

As a growing startup in the health supplements field Vinia sought to redefine its narrative around two compelling concepts: the scientific evidence supporting the efficacy of red grapes and the historical significance of red grapes in the realms of medicine and science. To achieve these goals, a logo refresh was initiated, projecting a more robust and impactful presence with a touch of antiquity.

The visual language introduced a fresh approach to showcasing scientific achievements and produced a series of advertisements that spotlighted this scientific breakthrough. It was crucial for the target audience to clearly grasp that this new supplement had the backing of scientists and to convey the excitement surrounding this revelation.