Over the years cybersecurity has become Israel's national pride and one of its most valuable assets. It has reached a point where the central government's Export and Trade units have started recognizing its potential as a resource and a key part of Israel's global positioning as the 'Start-Up Nation.'

The Israel Export Institute, National Cyber Directorate, and Foreign Trade Administration collaborated to establish a professional network for local cybersecurity companies, assisting them in forging meaningful partnerships worldwide. Our goal was to strategize and organize the narrative and identity behind this initiative, enabling it to serve as a professional mediator for the most talented and groundbreaking cybersecurity companies in Israel.

We conducted in-depth strategic research, including numerous interviews with key industry players, to uncover the most relevant and influential insights about the quality and strength of Israeli cybersecurity. We then developed a strong name, identity, and effective messaging to position Israeli Cyber Security as a rapidly emerging global force.