Commando Solo leads one of the biggest marketing initiatives in Israel in the field of digital car sales. From the naming, branding, to the complete creation of the digital product. Bonbon is an innovative platform, the first of its kind in Israel, designed to solve the barriers and complexities of the used car market for private buyers and sellers.

To overcome the typical barriers and fears of used car buyers, we created a platform that provides absolute security and a hassle-free experience in car purchasing. For the sellers, innovative technology was integrated, designed to offer instant price offer. Bonbon brings service innovation aimed at making everything related to the world of buying and selling digital, simple, and risk-free.

The visual identity of Bonbon relies on the technological superiority of the service and on the strategic promise reflected in the name: every car sold on the platform is checked, inspected, and delivered to the customer like "bonbon", a hebrew slang for beauty, without any flaw and with the highest level of service.