The strong partnership between Commando Solo and Shlomo Group led Israel's premier mobility group into an exciting, stable, and secure digital era. This transformation began with significant strategic work on the brand hierarchy, the separation of the Shlomo Sixt franchise, and the creation of the "Shlomo, Always Yes" brand. Commando Solo led the 70-year-old giant into an epic digital makeover, ending with a burst of groundbreaking innovations and a bold leap into exciting new markets.

Under the strategic and design guidance of Commando Solo, Shlomo Group launched an array of impressive new products. This included the market's top-rated service app, a technologically advanced car-sharing service and app, a completely revamped website, an operation of self-service kiosks in physical branches, and more.

The innovation burst created new markets, increased the market value of the Shlomo Group, and led to consistent growth in the group's sales.

In 2023, Affinity Partners, owned by Jared Kushner, made a strategic investment of $150 million to acquire a 15% stake in Shlomo Group's car and credit business. This investment was a testament to the group's financial resilience and its diverse business portfolio. Commando Solo, in collaboration with the head of Shlomo Innovation Division, has steered Shlomo Group into a new era of digital business, ensuring a path of sustainable and exciting growth in the near future.

https://www.shlomo.co.il/