This car-sharing service was launched into a market that was cautious and divided regarding the car-sharing category. We created the brand, the product, and provided marketing support for this amazing service from its very beginning.

We worked closely with the client team to establish two influential marketing platforms that would introduce the service and the brand to the public: 1. The local government platform, which enabled the operation of the service through its parking facilities. 2. The consumer platform, where we had to educate the market about what car sharing actually is.

In just three years, the project expanded into more than 80 local authorities and spread hundreds of vehicles from the north to the south of the country. The product, service, and marketing narrative that accompanied our marketing efforts were all crafted under our direction and led to immediate successes, one of which was the deployment of 100 vehicles in Tel Aviv and dozens more in Jerusalem.

https://www.shlomo.co.il/share-israel