In the heart of Tel Aviv's White City stands a luxurious Bauhaus building, admired by many but known internally by few. This building, like many architectural gems, remains a silent spectator in the urban landscape, its inner beauty unexplored. Against this backdrop, an Israeli startup in the collaborative work field has opened the doors of such historic but forgotten buildings to the public. This innovative venture, emerging from the evolving culture of co-working spaces, has introduced a new concept of hourly business meetings.

This initiative led to the creation of "Meet in Place", a solution for workers who don't need a permanent office and seek alternatives to coffee shops or home for client meetings. The name "Meet in Place," chosen for its descriptive nature, aims to simply and directly introduce this new category to a fresh customer base. The brand and space, heavily influenced by Bauhaus culture, intertwine the essence of the brand with the place itself.

Incorporated into this brand experience is the central message 'every meeting counts.' This phrase, more than just a tagline, is a reflection of the venture's business focus, designed to enhance the significance of the business meeting moment.