In 1963 a visionary group of religious pioneers left Europe to settle in Israel, supporting the Zionist movement. They established a community named Beit-El. Among them was Aunt Berta, one of the original founders, renowned for her cooking skills. She became famous within the community for her homemade jams and preserves. Her personal recipes and culinary heritage inspired the 'Aunt Berta' natural food brand.

Since 2017 'Aunt Berta' has undergone a significant rebranding and transformation. This includes a completely new identity, market positioning, and business strategy. The brand evolved from a traditional, European, and conservative personality to a more local, credible, and confident image, resonating with mainstream markets and audiences based on its core values.

Following the rebranding 'Aunt Berta' has entered into exciting partnerships with distributors in Israel and around the world, conquering the shelves of mainstream retail chains in the United States, Brazil, Europe, and Canada.

https://www.aunt-berta.co.il