

In a nut shell
In a nut shell
I believe in the power of design to give hope and bring change. Take a look at what I've been doing in the last few years:
I believe in the power of design to give hope and bring change. Take a look at what I've been doing in the last few years:
1
1
Led the design innovation hub for Sixt Israel’s leading car-sharing app.
Led the design innovation hub for Sixt Israel’s leading car-sharing app.
2
2
Transformed a boutique food company into a nationwide brand and a global player.
Transformed a boutique food company into a nationwide brand and a global player.
3
3
Rebranded Israel’s largest mobility group, driving innovation and record-breaking results.
Rebranded Israel’s largest mobility group, driving innovation and record-breaking results.
4
4
Founded an e‑com wellness brand and built its entire ecosystem from the ground up.
Founded an e‑com wellness brand and built its entire ecosystem from the ground up.
5
5
Managed teams of designers and copywriters at Israel’s leading design agency Firma.
Managed teams of designers and copywriters at Israel’s leading design agency Firma.
Latest highlights
Latest highlights

Share App

Angelbe ESG

Car Sell & Buy Platform

Byself

Mobility Group

The book of creativity

Commando Solo
Commando Solo
Let's Linkedin
Let's Linkedin
Drop me a note
Drop me a note

Commando Solo
Let's Linkedin
Drop me a note

Work highlights
Mobility
For the past five years, I’ve been building and designing end-to-end ventures and platforms in mobility. I’ve developed a structured framework that integrates branding, design, product, and marketing into one unified approach.
Brands
I have extensive experience and expertise in building brands and identities across a variety of fields. Over the past decade, I have built leading brands in technology, retail, culture, and food.
Social Impact
I have led the design of community-focused ventures and developed an approach that delivers immediate and tangible value through the simple and effective use of brand assets.
PCP Book
In the last 2 years I have been researching creativity from my personal and professional view as a designer. The outcome is a personal book seeking to turn attention to the creative soul.
Teams
I love helping designers see what they’re truly capable of, supporting them in uncovering their personal creative goals while developing crucial skills in presentation, business thinking, and marketing.
Work highlights
Mobility
For the past five years, I’ve been building and designing end-to-end ventures and platforms in mobility. I’ve developed a structured framework that integrates branding, design, product, and marketing into one unified approach.
Brands
I have extensive experience and expertise in building brands and identities across a variety of fields. Over the past decade, I have built leading brands in technology, retail, culture, and food.
Social Impact
I have led the design of community-focused ventures and developed an approach that delivers immediate and tangible value through the simple and effective use of brand assets.
PCP Book
In the last 2 years I have been researching creativity from my personal and professional view as a designer. The outcome is a personal book seeking to turn attention to the creative soul.
Teams
I love helping designers see what they’re truly capable of, supporting them in uncovering their personal creative goals while developing crucial skills in presentation, business thinking, and marketing.