Work highlights

Work highlights

Women Power

Women Power

Branding and Comms for Non Profit women’s rights organization

Branding and Comms for Non Profit women’s rights organization

Impact

Impact

High impact with small budget

High impact with small budget

UN

UN

Strategy for UN presentation

Strategy for UN presentation

50%

50%

Visibility for the 50% claim

Visibility for the 50% claim

What I actually did:

What I actually did:

Branding

Branding

Created a symbol, visual language, and story for a long-standing organization.

Created a symbol, visual language, and story for a long-standing organization.

Created a symbol, visual language, and story for a long-standing organization.

Communication

Communication

Built marketing campaigns around the topic of women’s representation.

Built marketing campaigns around the topic of women’s representation.

Built marketing campaigns around the topic of women’s representation.

Strategy

Strategy

Provided ongoing guidance for high-visibility events.

Provided ongoing guidance for high-visibility events.

Provided ongoing guidance for high-visibility events.

UN Pres

UN Pres

Prepared the organization’s leaders for a major UN event.

Prepared the organization’s leaders for a major UN event.

Prepared the organization’s leaders for a major UN event.

Visual activism

Visual activism

As a designer, I wanted to give We Power a strong symbol that conveys their demand for equal representation without words.

Live and kicking brand language

Live and kicking brand language

Numerous digital and physical assets were created around the branding process to transform the organization into a movement that reaches the ground.

Speech preparation for the UN

Speech preparation for the UN

Shortly after the rebrand We Power was invited for inspirational talk about women equality at the UN Equality Committee.