Work highlights

Work highlights

Shlomo Group

Shlomo Group

Brand and business revolution for Israel’s largest mobility company.

Brand and business revolution for Israel’s largest mobility company.

50

50

Physical branches

Physical branches

App

App

Award-winning service app

Award-winning service app

6+

6+

New biz initiatives

New biz initiatives

What I actually did:

What I actually did:

Rebrand

Rebrand

Redefined the brand and set up a clear brand hierarchy that made a big impact.

Redefined the brand and set up a clear brand hierarchy that made a big impact.

Redefined the brand and set up a clear brand hierarchy that made a big impact.

Digital impact

Digital impact

Led the design of all new digital products, focusing on user experience.

Led the design of all new digital products, focusing on user experience.

Led the design of all new digital products, focusing on user experience.

New business

New business

Created an entrepreneurial hub for new ideas, collaborations, and services.

Created an entrepreneurial hub for new ideas, collaborations, and services.

Created an entrepreneurial hub for new ideas, collaborations, and services.

Design leadership

Design leadership

Strengthened the brand experience among senior leadership.

Strengthened the brand experience among senior leadership.

Strengthened the brand experience among senior leadership.

Hierarchy that shifts mindsets

Hierarchy that shifts mindsets

Led a deep mindset shift during the rebranding process, creating a new flagship brand while positioning the traditional brand solely for the rental business.

Wave of innovation

Wave of innovation

Transformed all traditional operations into tech-enabled services.

Design system with a story

Design system with a story

Faced the challenge of uniting six separate companies under a single design system, getting everyone aligned and working together seamlessly.

‹ Byself

Bonbon e-commerce ›

Bonbon e-commerce ›