Historically Israel's public sector has been suffering from misrepresentation of women in the local and the central government. We power, a non profit association has been focusing on advancing women to a top influential positions in politics by running educational programmes and courses all over the country. Years since it's establishment in 2000 We Power needed a new identity emphasising it's strong activist nature and goal.

Whereas women constitute about half of the population, their part in politics is shamefully low. Considering this unequal reality we've decided to take a stand in the primary branding tool, the logo.

An exact half of a full circle, suggestive of a statistic charts, was created to show the organisation vision and goal - women demand their real share of representation.

https://www.ken.org.il/