Afcon is an Israeli diamond, starting as a one-man company and growing into a powerhouse in the construction industries, electrical systems, energy, and infrastructure. Throughout its existence, the company has developed and entered new markets thanks to strategic acquisitions and mergers, expanding its activities across a wide range of industrial sectors. Afcon's old identity, operating under the same name, was primarily oriented towards engineering fields, and its name was written exclusively in English. Commando Solo led a rebranding initiative with main goal: to convey Afcon's full story as a leading and sought-after Israeli company in many fields (not only engineering).

The rebranding led by Commando Solo aimed to endow Afcon with two new assets it did not previously possess in order to achieve the desired and correct positioning for its future. The first asset is a new symbol derived from the initial letter 'A', designed to convey a visual message of beauty in the geometric world of construction and space. The second asset an adaption of the logotype in Hebrew, a move intended to signify the roots of the group and to help it become a worthy and legitimate player in local tenders and projects.

Commando Solo created a corresponding hierarchical structure of 'branded house' model, which established a broad brand platform for the activities of a vast array of companies and businesses under the umbrella of Afcon.

www.afcon.co.il