Day 1

Action Plan and Setting Success Goals.
In the kickoff meeting - we want to hear your unfiltered story. Business goals, marketing strategy, organizational culture, innovation pace, leading sales channels, service perception, strength of brand assets. Together, we will set the goals for success.

Day 7

The Strategic Foundation.
The most critical insights for effective management of a short, concise, cross-category discourse focused on potential and not on what you already know. In this stage you will receive:

• Redefinition of the challenge from a brand perspective

• Refinement of the strategy and positioning

• Refinement of names and brand assets

• Preliminary visual review for discussion

• If a naming process is required, it will be submitted at this stage

Day 14

Submission of the Comprehensive Brand Solution:

• Logo update according to the most current parameters of visibility and prominence.

• Presentation of the new brand language: all the beautiful and correct visual elements that will build you as a category leader and, no less importantly, a thought leader. Photography, illustration, fonts, shapes, backgrounds, rhythms - everything that will make you prominent and memorable.

• Point of View (POV) - Defining the point of view from which the brand or its ambassadors speak with customers: authoritative, professional, humorous, or sensitive. The POV today is 50% of the identity.

• Branding Assets - The shapes, ideas, or products that approach the status of your logo and can function almost in its place - strong brands hold at least 3 supporting brand assets.