For Sixt, a global leader in the rental and mobility sectors, I led a strategic design team that executed the entire process for their new local sales site and booking engine, spanning from user behavior research to seamless developer handoff.
A clean UX design, featuring a smart sticky summary, created an immersive booking flow that sustained user engagement from start to finish.
An approachable and fun visual language was developed to make the booking experience feel effortless and secure, consistently applied across the flow.
