Work highlights

Work highlights

Byself

Byself

A wellness venture breaking paradigms

A wellness venture breaking paradigms

Startup

Startup

Selfmade innovative venture

Selfmade innovative venture

A-Z

A-Z

End-to-end venture creation

End-to-end venture creation

Biz

Biz

Disrupting the category

Disrupting the category

What I actually did:

What I actually did:

Idea to launch

Idea to launch

Entrepreneurship from A to Z, building a new business from scratch.

Entrepreneurship from A to Z, building a new business from scratch.

Entrepreneurship from A to Z, building a new business from scratch.

Disruption

Disruption

Created a new brand promise that encourages behavioral change.

Created a new brand promise that encourages behavioral change.

Created a new brand promise that encourages behavioral change.

Community

Community

Designed content journeys featuring doctors and therapists.

Designed content journeys featuring doctors and therapists.

Designed content journeys featuring doctors and therapists.

Marketing plan

Marketing plan

Executed a full marketing plan across multiple channels.

Executed a full marketing plan across multiple channels.

Executed a full marketing plan across multiple channels.

Perceptual breakthrough

Perceptual breakthrough

Built a brand that encourages taking ownership of mental health and provides tools for behavioral change.

Optimistic language

Optimistic language

Created a design system and illustrative language for daily communication around emotionally challenging topics.

Building trust around health

Building trust around health

Designed customer journeys that encourage behavioral change at scale through automated experiences.

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Shlomo Group ›

Shlomo Group ›