Repositioning a major retail player amidst the rise of e-commerce: Commando Solo transformed Zim Centers from a shopping hub into a leisure destination. The new identity captures founder Rani Zim’s vision, establishing the brand as an innovative lifestyle leader.
Strategic visual guidelines designed to safeguard the brand’s disruptive positioning as a culture and leisure hub.
Commando Solo replaced the dated suffix 'Centers' with 'Urban' a strategic move designed to bridge a gap. Since the chain operates in the periphery, the goal was to deliver the vibrant, big-city experience these communities were craving.
