Designed a system and visual language that maximizes critical user actions around a single central button, controlling door access and managing rental time efficiently.
Tackled the complex challenge of creating a brand identity that not only makes the app easy to use but also aligns seamlessly with the Sixt parent brand, delivering impactful user experience.
Partnered with BI analysts and marketing teams to craft a go-to-market strategy designed to simplify the app’s functionality and reposition the car-sharing model.
