Work highlights
Work highlights
Cyber Alliance
Cyber Alliance
Cyber Alliance
Part of the 'Start-Up Nation' national project
Part of the 'Start-Up Nation' national project
Public sector
Public sector
Cross-authority collaboration
Cross-authority collaboration
Cyber security
Cyber security
Boost for the ecosystem
Boost for the ecosystem
Trust
Trust
The strategic mission
The strategic mission
Major milestones:
Major milestones:
Framework
Framework
Framework
Developing a framework to connect multiple stakeholders.
Developing a framework to connect multiple stakeholders.
Developing a framework to connect multiple stakeholders.
Design
Design
Design
Creating a formal and authoritative brand identity.
Creating a formal and authoritative brand identity.
Creating a formal and authoritative brand identity.
Desirability
Desirability
Desirability
Positioning field experience as a premium competitive edge
Positioning field experience as a premium competitive edge
Trust
Trust
Trust
Centering on values of professionalism and ethical commitment.
Centering on values of professionalism and ethical commitment.
The initiative
The initiative
The Israel Export Institute, National Cyber Directorate, and Foreign Trade Administration - collaboration
A for Alliance
A for Alliance
Merging the letter 'A' with a fingerprint motif created an immediate visual symbol.
The visual language
The visual language
Visualizing the brand story by a mix of traditional security icons blended with a human, approachable aesthetic.
One flat price!
Senior talent only.
Commando Solo
Fixed Price of $15k
2 Weeks to Brand
Personal Accountability
100% Focus
Senior Talent Only
Traditional Agencies
$50k - $100k
3 - 5 month
Diffused Responsibility
Divided Focus
Juniors + Bureaucracy
One flat price!
Senior talent only.
Commando Solo
Fixed Price of $15k
2 Weeks to Brand
Personal Accountability
100% Focus
Senior Talent Only
Traditional Agencies
$50k - $100k
3 - 5 month
Diffused Responsibility
Divided Focus
Juniors + Bureaucracy
One flat price!
Senior talent only.
Commando Solo
Fixed Price of $15k
2 Weeks to Brand
Personal Accountability
100% Focus
Senior Talent Only
Traditional Agencies
$50k - $100k
3 - 5 month
Diffused Responsibility
Divided Focus
Juniors + Bureaucracy