Work highlights

Work highlights

Byself

Byself

Byself

A wellness venture breaking paradigms.

A wellness venture breaking paradigms.

Startup

Startup

Self-initiated venture

Self-initiated venture

A-Z

A-Z

Hands-on founders

Hands-on founders

Biz

Biz

Market disruptor

Market disruptor

Major milestones:

Major milestones:

Idea to launch

Idea to launch

Entrepreneurship from A to Z, building a new business from scratch.

Entrepreneurship from A to Z, building a new business from scratch.

Entrepreneurship from A to Z, building a new business from scratch.

Disruption

Disruption

Created a new brand promise that encourages behavioral change.

Created a new brand promise that encourages behavioral change.

Created a new brand promise that encourages behavioral change.

Community

Community

Designed content journeys featuring doctors and therapists.

Designed content journeys featuring doctors and therapists.

Marketing plan

Marketing plan

Executed a full marketing plan across multiple channels.

Executed a full marketing plan across multiple channels.

Perceptual Breakthrough

Perceptual Breakthrough

Built a brand that encourages taking ownership of mental health and provides tools for behavioral change.

Optimistic Language

Optimistic Language

Created a design system and illustrative language for daily communication around emotionally challenging topics.

Wellness Centric

Wellness Centric

Designed customer journeys that encourage behavioral change at scale through automated experiences.