Work highlights

Work highlights

Afcon

Afcon

Afcon

Securing long-term business growth via strategic brand evolution.

Securing long-term business growth via strategic brand evolution.

Strategy

Strategy

Heritage vs. Innovation

Heritage vs. Innovation

Hierarchy

Hierarchy

Structuring brand portfolios

Structuring brand portfolios

Positioning

Positioning

Disrupting a legacy industry

Disrupting a legacy industry

Major milestones:

Major milestones:

Branding

Branding

Full rebrand and repositioning for a legacy organization.

Full rebrand and repositioning for a legacy organization.

Full rebrand and repositioning for a legacy organization.

Visibilty

Visibilty

Breaking the invisibility of the sector with a paradigm-shifting Red.

Breaking the invisibility of the sector with a paradigm-shifting Red.

Breaking the invisibility of the sector with a paradigm-shifting Red.

Parent brand

Parent brand

Establishing a connection with the parent brand.

Establishing a connection with the parent brand.

Implementation

Implementation

Implementing the brand: signage, interior design, marketing and more.

Implementing the brand: signage, interior design, marketing and more.

Momentum

Momentum

Having grown from a solo venture to an infrastructure powerhouse through strategic acquisitions, Afcon was ready for its next evolution. Commando Solo seized this momentum, leading a strategic move to transform the company into a high-equity brand.

Color as a statement

Color as a statement

While the competition faded into gray, an unapologetic Red claimed the lead.

System

System

A Branded House strategy was implemented to strengthen Afcon's visibility and highlight the breadth of its operations.