Work highlights

Work highlights

Afcon

Afcon

Afcon

Securing long-term business growth via strategic brand evolution.

Securing long-term business growth via strategic brand evolution.

Strategy

Strategy

Heritage vs. Innovation

Heritage vs. Innovation

Hierarchy

Hierarchy

Structuring brand portfolios

Structuring brand portfolios

Positioning

Positioning

Disrupting a legacy industry

Disrupting a legacy industry

Major milestones:

Major milestones:

Branding

Branding

Branding

Full rebrand and repositioning for a legacy organization.

Full rebrand and repositioning for a legacy organization.

Full rebrand and repositioning for a legacy organization.

Visibilty

Visibilty

Visibilty

Breaking the invisibility of the sector with a paradigm-shifting Red.

Breaking the invisibility of the sector with a paradigm-shifting Red.

Breaking the invisibility of the sector with a paradigm-shifting Red.

Parent brand

Parent brand

Parent brand

Establishing a connection with the parent brand.

Establishing a connection with the parent brand.

Implementation

Implementation

Implementation

Implementing the brand: signage, interior design, marketing and more.

Implementing the brand: signage, interior design, marketing and more.

Momentum

Momentum

Having grown from a solo venture to an infrastructure powerhouse through strategic acquisitions, Afcon was ready for its next evolution. Commando Solo seized this momentum, leading a strategic move to transform the company into a high-equity brand.

Color as a statement

Color as a statement

While the competition faded into gray, an unapologetic Red claimed the lead.

System

System

A Branded House strategy was implemented to strengthen Afcon's visibility and highlight the breadth of its operations.

Ready for

More?

We love to speak with new clients

Ready for

More?

We love to speak with new clients

Ready for

More?

We love to speak with new clients

One flat price!

Senior talent only.

Commando Solo

Fixed Price of $15k

2 Weeks to Brand

Personal Accountability

100% Focus

Senior Talent Only

Traditional Agencies

$50k - $100k

3 - 5 month

Diffused Responsibility

Divided Focus

Juniors + Bureaucracy

One flat price!

Senior talent only.

Commando Solo

Fixed Price of $15k

2 Weeks to Brand

Personal Accountability

100% Focus

Senior Talent Only

Traditional Agencies

$50k - $100k

3 - 5 month

Diffused Responsibility

Divided Focus

Juniors + Bureaucracy

One flat price!

Senior talent only.

Commando Solo

Fixed Price of $15k

2 Weeks to Brand

Personal Accountability

100% Focus

Senior Talent Only

Traditional Agencies

$50k - $100k

3 - 5 month

Diffused Responsibility

Divided Focus

Juniors + Bureaucracy